This report is about the problem occurred when there is a communication problem of pricing policy between departments. The pricing strategy was confused to the customers. Yet, employees were unable to negotiate the discount range to the customers. Should the employees ask the manager about the discounts allowed for every book sold?


The business should keep communication fluent between departments. As the company targets on the classical Chinese novel market and it only attracts small proportion of consumers. Thus the company should evaluate the potential of the high pricing strategy. Besides, brand image should be built. Train the employees with self-confident will help them to sell more efficiently.

Finally, business should be aware of the discount allowed. Excess discounts may impact the profits. Low selling price creates difficulties to cover the cost. It is also necessary to introduce the value of classical Chinese novel to the employees as training. Then the employees have confidence when they introduce the novel to the customers.

Word Count: 162


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