Leon的奇異報告

To promote our product, we can focus on the change of the faceplate function. It differentiates our product and brings competitive advantage to our product. Furthermore, we also use advertising, sponsorship and sales promotion as the key promotion methods for Pac’Max.

Promote means protect and enhancing the product. We use the changeable faceplate to exhibit the main features of our product in the retail stores. This packaging idea has advantages and disadvantages.

Advantages:
-Promoted and enhanced the product and
-Create customers satisfaction by introduce the specialties Pac’Max.

Disadvantage:
-May not protect the product fully or
-Only protect the faceplate instead of the whole product.

Advertising: Medias such as tourist and business magazine.
-Audiences are relevant, so easy for them to accept the new idea.
-Creates value and establish the luxury goods image of the product.
-Lose potential buyer if we only promote in magazine (No TV Advertising).

Sponsorship:
-To sponsor Air NZ, it helps the people to accept the new idea easier,
-Sponsorship increases the cost, especially when introducing a new product.
Besides, if we provide sponsorship to Air NZ, we may lose other air line customers.

Sales Promotion:
-Release vouchers attract the customers’ interest in short term.
-In long run, buyers loss the interest of vouchers. Company expense raise.
-Lower the cost may have impacts on the luxury brand image we created